The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services. The company has revolutionized the smartphone market and has created one of the most iconic brands in history.Īpple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies.Īpple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. Samsung Electronics Co., Ltd., Google Inc.,, Inc., Huawei Technologies Co., Ltd. Worldwide – 509 retail stores in 25 countries (271 stores in the U.S. Internet Services (iCloud, Apple Pay, App Store, Mac App Store, TV App Store, Book Store, Apple Music)
Software (iOS, iPadOS, MacOS, watchOS, tvOS, Safari, iWork, iMovie)Ĭonsumer electronics (iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod, Beats)
Company Background Key FactsĬomputer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air)
If you want to find out more about the SWOT of Apple, you’re in the right place.įor more information on how to do a SWOT analysis please refer to our article. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Usually commercial software or games are produced for sale or to serve a commercial purpose.This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry.
Even though, most trial software products are only time-limited some also have feature limitations. After that trial period (usually 15 to 90 days) the user can decide whether to buy the software or not. Trial software allows the user to evaluate the software for a limited amount of time. Demos are usually not time-limited (like Trial software) but the functionality is limited. In some cases, all the functionality is disabled until the license is purchased. Demoĭemo programs have a limited functionality for free, but charge for an advanced set of features or for the removal of advertisements from the program's interfaces. In some cases, ads may be show to the users. Basically, a product is offered Free to Play (Freemium) and the user can decide if he wants to pay the money (Premium) for additional features, services, virtual or physical goods that expand the functionality of the game. This license is commonly used for video games and it allows users to download and play the game for free. There are many different open source licenses but they all must comply with the Open Source Definition - in brief: the software can be freely used, modified and shared. Programs released under this license can be used at no cost for both personal and commercial purposes.
Open Source software is software with source code that anyone can inspect, modify or enhance. Freeware products can be used free of charge for both personal and professional (commercial use).
Freeware programs can be downloaded used free of charge and without any time limitations.